Hey, I’m Tori!
Social media strategist. AI educator. Author. Speaker. Firm believer that social media should not become your second full-time job.
I help small business owners spend less time figuring out what to post, get more useful help from AI, and build a social media process that actually fits into the rest of their lives.
Because you started a business to do the thing you’re good at.
Probably not to stare at a blinking cursor wondering what on earth to post on Instagram today.
Very into…
McDonald’s
Diet Coke before breakfast
Pilates classes
I schedule my week around
The next trip
already scheduled on the calendar
Reading an entire book in a day
D&D every
Friday night
with friends
Watercolor
(I’m perfectly happy being bad at it)
I’ve spent 15+ years working in social media, digital marketing, content, and communications.
THE WORK PART
Long enough to remember when posting a blurry photo on Facebook with zero strategy was considered a perfectly respectable social media plan.
And the things I keep coming back to are pretty simple:
👉 More content is not the answer.
👉 You don’t need to chase every trend.
👉 You don’t need to be on every platform.
👉 And you definitely don’t need AI pumping out five generic posts a day just because it can.
You need to know what you’re trying to accomplish, what deserves your time, and where the right tools can make the process easier.
That’s the stuff I love helping people figure out.
My background is in journalism and communications, so I’ve always been a little obsessed with words, audiences, and figuring out how to say something in a way that actually connects.
Then AI showed up and suddenly everyone was being told it could write their captions, build their strategy, create their content calendar, answer their emails, and possibly make dinner if we gave it another six months.
I saw the potential, but I also saw a lot of people getting very frustrated wondering why this supposedly “magical time-saving tool” wasn’t helping them succeed.
That’s why the way I teach AI is pretty simple:
AI entered the chat.
SOMEWHERE ALONG THE WAY…
“AI is the support tool. You are still the person with the experience, perspective, judgment, and actual personality.”
The goal isn’t to hand your marketing over to a robot.
It’s to use AI in the places where it can make your job easier, so you have more time and brainpower for everything else.
Basically, I’m here to make this part easier.
If social media has started taking up way too much time…
If you know AI could probably help but you’re not entirely sure how...
If you’re tired of piecing together advice from 47 different people on the internet...